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Recommerce Christmas 2024: Measuring the impact of second-hand on retail spending behaviour

 

5 Minute Read

 

 

Second-hand gifting estimated to account for £2.05 billion of Christmas spending in 2024

We surveyed 2,000 UK consumers and asked them about their spending plans and feelings towards second-hand gifting for Christmas 2024. 
 
 
​​​recommerce christmas used second-hand retail
 
 

What can you learn from this report?

  • Who's drivng the recommerce trend: Find out which consumer segments are embracing recommerce—and how your business can engage with them effectively.

  • What's motivating consumers: Learn why consumers are flocking to second-hand gifts—cost savings, sustainability, and unique finds are taking center stage. Use these insights to drive your marketing campaigns.

  • Are consumers comfortable giving second-hand gifts for Christmas? Find out which retail categories consumers are more accepting of for gifting 

  • Average spending: See what the average anticipated spend is per person on second-hand across the entire UK

 

Click here to explore working with Retail Economics for creating thought leadership papers like this.

 

Recommerce christmas retail secon-hand used

 

Why this research matters

Our Recommerce Christmas 2024 report gives you exclusive insights into the explosive trend of second-hand gifting and how it’s reshaping holiday shopping.

It’s part of your roadmap to understanding consumer motivations, behaviours, and how you can capitalise on this shift. Packed with data, expert analysis, and key takeaways, this report is your secret weapon to stay ahead of the competition.

 

Charts and visuals

The breakdown of second-hand gifting by consumer age group: Understand how different age groups are participating in this trend.

Fig. 1 - Breakdown of consumer age group for recommerce gifting Christmas 2024

Consumer age group driving recommerce retail

Source: Retail Economics

 

Consumer motivations for buying second-hand gifts: Learn what’s driving consumers towards recommerce.

Holiday spending breakdown – New vs. Second-Hand: Discover how budgets are shifting and where the opportunities lie.

 

Recommerce retail

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DISCOVER NOW

Download the report to stay ahead...

Ready to transform your holiday sales strategy?

Don’t miss out on these crucial insights that could give your business the competitive edge this Christmas. Whether you're a retail leader, strategist, or CEO, this report is a must-have to adapt and thrive in an evolving retail environment.

Download the full report now and take your festive season strategy to the next level!

 

 

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About this report

About the research

This research was conducted by Retail Economics in partenership with Vinted Group included on a survey of 2,000 UK households. It reveals the future of second-hand gifting during the festive season for 2024.

The report can be used as a guide to understanding how consumer preferences are shifting—and how you can adapt to win.

 

Partner with Retail Economics

Retail Economics delivers cutting-edge insights that empower businesses to make strategic decisions that drive growth. Partner with us to transform retail data into action—and to stay ahead in a rapidly changing industry.

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