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UK Homewares Sector Report | Insight & Analysis

January 2022

What's included in this report?

  • Homewares Market Share - top 10 Homeware retailers
  • Homewares Market Size estimates by category (£m)
  • Sales Growth by category
  • Total Homewares Spending by category (£m)
  • Online Household Goods Sales (y-o-y)
  • Forecasts for 2021 - 2025
  • Footfall by channel and region
  • Regional Weather data and more…

UK Homewares Sector Report : January 2022

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Report Summary

Period covered: 31 October – 27 November 2021

Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to access this data or take out a free 30 day membership trial now.

Homewares Sales

Homewares sales fell 0.00% YoY in November, but remained 0.00% above 2019’s equivalent pre-pandemic levels, according to the Retail Economics Retail Sales Index.

Home-related categories are under pressure from tough annual comparisons, as consumers splashed out on improvements to their living environment during lockdown. A year on, and consumer spending priorities have shifted to other areas.

Online Household Goods sales fell by 0.00% YoY in November, against tough comparatives from 2020, when lockdown restrictions boosted e-commerce sales.

Ominous Omicron

There is no doubt that Omicron will stunt retail sales over the December period. However, its significance will vary widely by sector, online maturity and price point.

Retail Economics research shows that the majority of consumers (0.00%) are in some way concerned about the new variant, with 0.00% ‘very concerned’ (Fig.2).

However, only 0.00% of consumers said they would avoid physical shops as much as possible in December due to Omicron – considerably lower than 64% who said they would avoid physical shopping locations in December 2020.

Housing market outlook

House prices continue to rise strongly despite the end of the stamp duty holiday. UK house prices rose by 0.00% YoY in November (Halifax).

An estimated 0.00 UK residential transactions completed in November, 0.00% lower than November 2020, as transaction volumes return to ‘normal’ seasonal levels (Fig 1).

The outlook remains somewhat uncertain, but Retail Economics expects housing market activity to…

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Q. How concerned are you about the new Covid-19 variant, Omicron?

Source: Retail Economics consumer panel, December 2021

Latest monthly UK Homewares Sector Report

Report: November 2021 1 minute read Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to ac... read more
Report: October 2021 Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to access this data or... read more
Report: September 2021 Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to access this data or... read more
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Report Contents

UK Homewares Sector Report Report
  • Executive Summary
  • Sector analysis
  • Homewares – Retail Economics Index
  • Online Household Goods – Office for National Statistics
  • By Sub-Sector – Office for National Statistics
  • Macro Factors
  • Mortgages & Savings
  • Consumers
  • Footfall
  • Labour market
  • Earnings
  • Costs, Prices and Margins
  • Weather Watch
  • Average Temperature
  • Average sunshine hours
  • Average Rainfall

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About our reports and subscriptions

Retail Economics publishes monthly Retail Sector Reports for the UK Homewares sector giving you actionable insights for your business.

It provides in-depth analysis of the latest macroeconomic and consumer trends affecting the homewares market including market size estimates for: House Textiles, Bedroom Textiles, Kitchenware, Decorative, Lighting and more.

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