Shopper Sentiment Survey October 2018
Published October 2018
There was a slight deterioration in our latest Shopper Sentiment Survey with expectations about the economy and personal finances weakening over the next three months. Anxiety over Brexit remained at its highest level since the referendum while concerns about ‘a weaker economy’ and ‘rising interest rates’ grew. Overall, we expect the backdrop for consumer spending to soften, as weakness in the propensity to spend outweighs any improvements in spending power. Indeed, a fifth of consumers expect to cut back their spending over the next quarter.