Shopper Sentiment Survey April 2020
Published April 2020
Optimism amongst consumers deteriorated in April. Confidence has been eroded by the coronavirus. Consumers suggested it was currently their top concern, brushing aside the ongoing Brexit process. As a result, the outlook for non-essential spending is likely to be weak. Indeed, a sharp contraction in the economy as well as rising unemployment will weigh on consumer’s propensity to spend. Concerningly, over half of consumers indicated that they intend to spend less in the coming quarter, deteriorating from January.