Shopper Sentiment Survey July 2019
Published July 2019
Our latest survey suggests that consumer sentiment has deteriorated since April despite improvements in real earnings growth. Consumers expect the economy and their personal finances to weaken in the next three months, whilst saving is also expected to be put on hold. There was a notable shift in sentiment within the 18-24 year age group with a more pessimistic outlook compared to the previous quarter. Looking at spending intentions in the coming quarter suggests that conditions are unlikely to improve, putting further pressure on an already strained retail industry.