Shopper Sentiment Survey July 2020
Published July 2020
Optimism amongst consumers improved in July. There was improved sentiment about the economy and personal finances as anxiety surrounding the coronavirus eased. While Covid-19 remained the top concern for consumers, it weakened markedly from April. However, many consumers have growing concerns over Brexit as we move closer to the end of the transition period. Consumers suggested they are intending to spend more in the coming quarter which should provide a boost to the retail sector following the prolonged closure of stores. This is encouraging, despite weakness in the economy and slowing real earnings growth.