Shopper Sentiment Survey
The Retail Economics Shopper Sentiment Survey measures confidence in key areas underlying consumer spending such as personal finances, savings, job security and perceptions on the strength of the UK economy.
The Survey adds behavioural context to hard economic data and helps inform our insight into consumer trends in the retail industry.
Shopper Sentiment Survey January 2018
Published: January 2018
There has been a slight improvement in our shopper sentiment results this quarter with consumers expectations about their personal finances improving. That said there has been a sharp shift in the sentiment of younger consumers particularly the 18-24 age group who have grown more pessimistic about the economy and their personal finances since the previous quarter.
Shopper Sentiment Survey October 2017
Published: October 2017
As personal finances come under increasing pressure consumers expectations about their personal finances have fallen further. Respondents also suggested that they have started to trade down to cheaper alternatives as well as shopping less frequently in order to better manage their finances.
Shopper Sentiment Survey July 2017
Published: July 2017
Shopper sentiment weakened markedly in the last quarter according to our latest Shopper Sentiment Survey. Current and future personal finances levels of debt and spending intentions for consumers were down on last quarters levels. Against a backdrop of more challenging economic conditions the latter half of 2017 is likely to present an intriguing mix of tougher conditions.
Shopper Sentiment Survey April 2017
Published: April 2017
Shopper sentiment on the performance of the economy weakened slightly in April compared with January as worries about Brexit and repayment of debts continued to dampened consumers spirits. Furthermore 38 per cent of consumers suggested that they intend to cut back on discretionary spending in the next three months.
Shopper Sentiment Survey January 2017
Published: February 2017
Shopper sentiment has seen a general improvement on the previous quarter although the backdrop for households remains challenging. Our research suggests that consumers would cut back on eating out takeaways pubs and restaurants first if they felt like their personal finances were under pressure.
Shopper Sentiment Survey October 2016
Published: November 2016
Overall confidence about the economy personal finances and savings has deteriorated over the last quarter. The biggest drop in confidence was seen across older consumers who are likely to be more concerned with rising costs of living.