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UK Electricals Sector Report | Data & Forecasts

June 2021

What's included in this report?

  • Electricals Market Share - top 10 Electricals retailers
  • Electricals Market Size estimates (£m)
  • Electricals Sales Growth by category
  • Total Spending by category (£m)
  • Online Electricals Sales (y-o-y)
  • Forecasts for 2021 - 2025
  • Footfall by channel and region
  • Regional Weather data and more…

UK Electricals Sector Report : June 2021

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Report Summary

Period covered: 28 February – 03 April 2021

Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Subscribe to access this data or take out a free 30 day subscription trial now.

Electricals declined 00% year-on-year in March, according to the Retail Economics Sales Index. While demand for Electricals is beginning to ease after a solid run of growth, March’s decline is more of a reflection of high base effects from the same month a year earlier.

Compared to 2019’s pre-pandemic levels, Electricals sales remains firmly positive, rising 00% on a two-year basis in March.

Electricals demand has proven extremely resilient during the pandemic. The sector was able to adapt quickly and relatively easily to the closure of physical stores, benefitting from high levels of online penetration before the crisis. This, combined with the boost from increased working from home, has seen Electricals sales growth outperform throughout lockdown periods.

Our latest consumer panel showed that 00% of consumers planned to visit Electricals stores as they reopened in mid-April. This is considerably lower than other sectors such as Clothing and Footwear where there is greater pent-up demand.

Demand for laptops and tablets remained strong in March, particularly for lightweight options. As office workers start to move to more of a hybrid working pattern, there was increased demand for portable devices that can be used for travelling between home and the office. This includes wireless headphones such as Apple‘s AirPods which are proving very popular.

Consumer confidence saw its strongest rise in a year in March on the back of the rapid vaccine rollout, with GfK’s confidence index improving seven points to -16.

Retail Economics forecasts total Electricals sales to rise by 00% year-on-year in 2021. This marks a slight moderation on the strong performance seen over 2020.

Dixons Carphone has decided to close its airport stores business, just months after a scheme allowing VAT-free shopping for overseas tourists was scrapped. Dixons Travel, comprises 35 stores, including eight at Heathrow and four at Gatwick.

Electricals has the highest online penetration rate of any retail sector, projected at 00% of total sales in 2021.

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Fig 1. Are you planning to visit any of the following non-essential retail physical stores when they reopen on 12 April?

Source: Retail Economics

Latest monthly UK Electricals Sector Report

Report: March 2021 Note: Reporting periods are either one or two months behind the current month as standard reporting practice. Certain figures are not shown. Take out a free 30 day subscription trial to access this data or subscribe. Elect... read more
Report: February 2021 Note: Reporting periods are either one month or two months behind the current month as standard. No sign of January Blues Electricals sales increased by 7.2% year-on-year in January – the best performance of any non... read more
Report: January 2021 Retail sales rose by 0.8% year-on-year in December, according to Retail Economics. Total online retail sales increased by 45.8% in December, value and non-seasonally adjusted, according to ONS. Shop price inflation fell by 0.6% in... read more
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Report Contents

UK Electricals Sector Report Report
  • Executive Summary
  • Sector analysis
  • Electricals – Retail Economics Index
  • Macro Factors
  • Consumers
  • Labour market
  • Earnings
  • Costs, Prices and Margins
  • Weather Watch
  • Average Temperature
  • Average sunshine hours
  • Average Rainfall

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About our reports and subscriptions

Retail Economics publishes monthly Retail Reports for the UK Electricals sector giving you actionable insights for your business.

It provides in-depth analysis of the latest macroeconomic and consumer trends affecting the UK Electricals sector including market size estimates for: Audio & Visual Electricals, PC and Tablets, Large Household Appliances, Small Household Appliances, Computer Software, Games Consoles, Telephone, Fax, Small Domestic Appliances, Personal Care and more.

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