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UK Electricals Sector Report | Data & Forecasts

May 2025

What's included in this report?

  • Electricals Market Share - top 10 Electricals retailers
  • Electricals Market Size estimates (£m)
  • Electricals Sales Growth by category
  • Total Spending by category (£m)
  • Online Electricals Sales (y-o-y)
  • Forecasts for 2024 - 2028
  • Footfall by channel and region
  • Regional Weather data and more…

UK Electricals Sector Report : May 2025

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Report Summary

Period covered: 02 March – 05 April 2025

3 minute read

Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to access this data or take out a free 30 day membership trial now.

Electricals sales

Electricals continued to outperform other retail categories in March, with sales rising xx% year-on-year. This marks a sharp rebound from the xx% decline recorded in the same month last year.

Growth was supported by seasonal refresh activity, spring promotions, and resilient demand for home tech and small appliances.

Retailers benefited from improved consumer confidence and a clearer replacement cycle dynamic, particularly for goods first purchased during the pandemic. Kitchen appliances, home entertainment, and personal electronics were notable growth areas.

Several retailers reported strong demand for smaller kitchen tech, grooming products, and mobile accessories, aided by discounting and new product launches.

Key trading themes and drivers

  • A combination of seasonal and behavioural factors reinforced March's strong results. The shift to warmer, drier weather helped drive a natural pick-up in home improvement and tech refresh activity.
  • Consumers took the opportunity to upgrade personal and home electronics ahead of the Easter break, with increased interest in products linked to hosting, cooking, and entertainment.
  • Spring promotional campaigns were a key driver. Many retailers used mid-season discounts and new product drops to re-engage consumers after a quieter February.
  • Retailers offering bundled deals or price-matched offers on high-interest items saw better conversion, particularly online.
  • The arrival of Mother’s Day supported gifting-led purchases, with personal care devices and smart home accessories among the most popular items.
  • Electricals remain on a defined upgrade cycle for many consumers. Products bought in 2020–21 are beginning to show signs of wear or obsolescence, prompting timely replacements.
  • While consumers remain cost-sensitive, there is still an appetite for upgrades where perceived value or utility is high.
  • Smaller appliances and personal electronics outpaced larger ticket items. Consumers were more willing to spend on blenders, air fryers, hair tools and headphones than big-screen TVs or white goods, where demand remains more price-elastic.
  • However, certain segments like home entertainment tech still saw gains, helped by warmer weekends prompting earlier seasonal purchases for garden parties and home gatherings.

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The Consumer Price Index rose by 2.8% in February year-on-year

Source: ONS, Retail Economics analysis

Latest monthly UK Electricals Sector Report

Report: March 2025 3 minute read Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to ac... read more
Report: February 2025 3 minute read Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to ac... read more
Report: January 2025 3 minute read Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to ac... read more
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Report Contents

UK Electricals Sector Report Report
  • Executive Summary
  • Sector analysis
  • Electricals – Retail Economics Index
  • Macro Factors
  • Consumers
  • Labour market
  • Earnings
  • Costs, Prices and Margins
  • Weather Watch
  • Average Temperature
  • Average sunshine hours
  • Average Rainfall

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About our reports and subscriptions

Retail Economics publishes monthly Retail Reports for the UK Electricals sector giving you actionable insights for your business.

 

It provides in-depth analysis of the latest macroeconomic and consumer trends affecting the UK Electricals sector including market size estimates for: Audio & Visual Electricals, PC and Tablets, Large Household Appliances, Small Household Appliances, Computer Software, Games Consoles, Telephone, Fax, Small Domestic Appliances, Personal Care and more.

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