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Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Subscribe to access this data or take out a free 30 day subscription trial now.
DIY & Gardening sales growth rose by 00% YoY in July, against a 11.2% rise a year ago. Compared with pre-pandemic times, sales growth accelerated by 00%.
Retail sales softened as Covid-19 restrictions were lifted on 19 July, offering consumers a wider array of places to spend their time and distribute their spending.
Spending on ‘social’ components of the consumer spending basket (e.g. hotels, restaurants, pubs and air transport) rose by 59.5% in July, compared with the previous year (Bank of England)
Google trends data reported that searches for ‘garden heater’ (+225%), ‘garden furniture’ (+180%), and ‘Pergola’ (+134%) all rose significantly on 2019 levels – a key indicator of intent.
DIY projects were also in full swing, backed by feverish housing market activity. Data from HMRC showed that the number of houses sold reached a record high in June (198,240), as the end to the stamp duty holiday approached.
The online DIY boom continues to gather pace with online sales of Household Goods rising by 00% YoY in July, against an 88.9% rise a year ago.
Online penetration remains considerably stronger than pre-pandemic times, accounting for 23.0% of overall household goods retail sales in July, versus 13.4% in July 2019.
Retail Economics forecasts DIY & Gardening sales to grow by 00% YoY in 2021, reaching total sales of £11.4bn.
Retail Economics forecasts online DIY & Gardening sales to decline by 00% in 2021, reflecting unfavourable year-on-year comparisons with 2020.
Kingfisher upgraded its adjusted pre-tax profit guidance for the first half of its financial year to be in the range of £645m to £660m, outstripping previous guidance of £580m to £600m, as like-for-like sales soared 22.3% in its second quarter to date compared to two years ago.
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Online DIY boom gathers pace
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Retail Economics publishes monthly Retail Sector Reports for the UK DIY & Gardening sector giving you actionable insights for your business.
It provides in-depth analysis of the latest macroeconomic and consumer trends affecting the DIY and Gardening sector including market size estimates for: Gardening, Power Tools, Gardening Tools, Other DIY and more. Explore below…