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UK Online Retail Sales Report | Insight & Analysis

September 2021

What's included in this report?

  • Online market size estimates (£m)
  • Online spending forecasts (£m)
  • Online spending forecasts (£m)
  • Online vs. Store analysis
  • Online sales growth by category (£m)
  • External data summaries: ONS, BRC, KPMG, BDO, IMRG-Capgemini
  • Online penetration rates by category and more...

UK Online Retail Sales Report : September 2021

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Report Summary

Period covered: 31 January – 27 February 2021

Note: Reporting periods are either one or two months behind the current month as standard reporting practice. Certain data here is not shown. To access this data, take out a free 30 day subscription trial, call us or subscribe.

Online retail sales rose by 0.00% year-on-year (value and non-seasonally adjusted) in February, against an 6.5% rise on the same month a year ago.

The improvement in February resulted in sales growth outperforming the three-month and 12-month averages of 66.6% and 57.0% respectively.

The ongoing closure of hospitality venues, homeworking and the closure of schools throughout the period supported the 0.00% rise in online food spending in February.

Analysis of previous post-lockdown behaviour suggests there won’t be a significant drop off in the proportion spent online... (continued below)

About this Report

This monthly report focuses on consumer expenditure directed towards online retailing based on the latest available data. It includes insights and analysis for online retail spending by category and also provides succinct insights for the wider omnichannel retailing environment in the UK.

Our data contextualises the major consumer trends, retailers strategies and latest news specific to online and multichannel retailing.

In the pre-pandemic period, the penetration rate averaged 0.00% within the food category, rising to 11.4% during months of lockdown. During the mid-pandemic period (with no lockdown), the proportion of online food sales only dipped one percentage point, averaging 10.4%.

The shift towards online for non-food categories has also been significant, but to a lesser extent than food. Online accounted for 0.00% of total non-food spending in February, compared with 33% last year.

Across non-food categories, Household Goods has experienced one of the largest shifts towards online, with the proportion of online sales rising to 0.00% from 15% in the previous year

While we expect the reopening of stores on 12 April to rebalance the split between online and stores back to the physical channel, it is unlikely to return to pre-pandemic levels.

Retail Economics data shows that just under a third of consumers (29%) think the way they shop has changed on a permanent basis as a direct result of Covid-19.

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In which areas do you think there will be a permanent change as a direct impact of Covid-19?

Source: Source: Retail Economics, sample = 2,000, conducted 10 March 2021

Latest monthly UK Online Retail Sales Report

Report: February 2021 Note: Reporting periods are either one month or two months behind the current month as standard. Online retail sales rose by 75.1% year-on-year (value and non-seasonally adjusted) in January, against an 8.6% rise in the same mo... read more
Report: January 2021 Online Retail Sales rose by 45.8% in December, value and non-seasonally adjusted, year-on-year, according to ONS. Retail sales rose by 0.8% in December, year-on-year, according to Retail Economics. Average weekly online sales... read more
Report: December 2020 Online Retail Sales rose by 79.6% in November, value and non-seasonally adjusted, year-on-year, according to ONS. Retail sales rose by 2.3% in November, year-on-year, according to Retail Economics. Average weekly online sales were... read more
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Report Contents

UK Online Retail Sales Report Report
  • Executive Summary
  • UK Overview
  • Online Retail Traffic Index
  • Online Retail Sales
  • Office for National Statistics(ONS)
  • ONS Retail Sales Index
  • BRC-KPMG Retail Sales Monitor
  • BDO High Street Sales Tracker
  • IMRG-Capgemini E-retail Sales Index
  • Visa Consumer Spending Index
  • Online Retail Sales by Sector
  • Food sectors
  • Non food sectors
  • Household goods
  • Other non-food
  • Market Size Estimates and Forecasts
  • Met Office Weather Analysis

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Retail Economics publishes monthly UK Online Retail Sales reports providing intelligent analysis covering a range of retail sales indices giving you cutting edge insights that you can action within your business.

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