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UK Online Retail Sales Report | Insight & Analysis

December 2021

What's included in this report?

  • Online market size estimates (£m)
  • Online spending forecasts (£m)
  • Online spending forecasts (£m)
  • Online vs. Store analysis
  • Online sales growth by category (£m)
  • External data summaries: ONS, BRC, KPMG, BDO, IMRG-Capgemini
  • Online penetration rates by category and more...

UK Online Retail Sales Report : December 2021

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Report Summary

Period covered: 29 August – 2 October 2021

Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to access this data or take out a free 30 day membership trial now.

Online Sales Growth

Online retail sales growth fell by 0.00% YoY in September (value and non-seasonally adjusted), against a 55.7% rise a year ago.

September was anticipated as a move towards ‘normality’ with workers returning to offices and children returning to schools at the end of the summer holidays.

However, the month was very quickly dominated by growing concerns from a plethora of issues, supporting channel performance.

Penetration improves

Despite this cocktail of crises, online sales growth improved, recording its strongest performance since May.

Notably, the penetration rate rose for the first time this year, accounting for 0.00% of overall sales.

Clothing and Footwear (0.00%) and Food (0.00%) supported sales growth in September while Department Stores (0.00%) and Non-Store retailing (0.00%) disappointed.

Online Food improves

Online Food benefited from the disruption caused by the fuel crisis with long queues forming from supermarkets forecourts making it difficult for some consumers to shop in store.

Resultantly, online food sales growth rose by 0.00% YoY - its best performance since June.

Improved trust in online shopping since the onset of the pandemic has allowed consumers to seamlessly transition between channels to suit their buying needs.

Pure-online retail focus

Pure-online retailers have come under significant pressure in recent months with investor sentiment dwindling.

It’s important to consider that pure online retailers operate on considerably thinner margins than their multichannel counterparts.

Resultantly, pure-online retail stocks have fallen out of favour with investors as multichannel retailers are viewed as better placed to weather the current tsunami of issues impacting the retail sector.

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BDO High Street Sales Tracker

Source: BDO

Latest monthly UK Online Retail Sales Report

Report: September 2021 Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to access this data or... read more
Report: August 2021 Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to access this dat... read more
Report: July 2021 Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to access this data or... read more
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Report Contents

UK Online Retail Sales Report Report
  • Executive Summary
  • UK Overview
  • Online Retail Traffic Index
  • Online Retail Sales
  • Office for National Statistics(ONS)
  • ONS Retail Sales Index
  • BRC-KPMG Retail Sales Monitor
  • BDO High Street Sales Tracker
  • IMRG-Capgemini E-retail Sales Index
  • Visa Consumer Spending Index
  • Online Retail Sales by Sector
  • Food sectors
  • Non food sectors
  • Household goods
  • Other non-food
  • Market Size Estimates and Forecasts
  • Met Office Weather Analysis

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