;
COVID-19 SERVICE: We are heightening our efforts to assist the UK retail & leisure industry through this challenging period. Explore this service now… COVID-19 SERVICE

UK Online Retail Sales Report | Insight & Analysis

May 2022

What's included in this report?

  • Online market size estimates (£m)
  • Online spending forecasts (£m)
  • Online vs. Store analysis
  • Online sales growth by category (£m)
  • External data summaries: ONS, BRC, KPMG, BDO, IMRG-Capgemini
  • Online penetration rates by category and more...

UK Online Retail Sales Report : May 2022

Access report with a free trial subscription

No payment required. Free for 30 days. Cancel anytime

Report Summary

Period covered: 27 February – 02 April 2022

Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to access this data or take out a free 30 day membership trial now.

Online retail sales growth fell by 00% YoY in March (value and non-seasonally adjusted), against significant growth a year ago at the tail end of the third national lockdown (+69.6%).

In March 2021, sales growth was supported by the continued closure of non-essential retail and easing lockdown restrictions with the ‘rule of six’ and one-on-one meetings permitted during the month.

Given these distortions, comparisons on a two year basis give a better indication of online performance. On this basis, online sales growth accelerated by 00%, which was the weakest rise since March 2020.

Cost of living crisis dampens demand

The cost of living crisis dominated headlines in March as annual inflation hit 7% – at least a 30-year high, weakening demand across the sector.

Rising inflation was the top concern for over half (56%) of consumers in April (Retail Economics Shopper Sentiment Survey) accelerating dramatically from the reading at the start of the year (34%).

Confidence deteriorated, falling five points to 00 in March (GfK), falling further April. Levels of 00 or more are only seen in the lead up to a recession. Notably, searches for “recession” reached their highest level since August 2020, rising by 170% YoY in March (Google Trends).

Against this backdrop average weekly online sales fell to £00 in March, the second weakest figure since April 2020. Online penetration fell to its lowest rate since 00 00 (00%).

In terms of category performance, Online Food sales growth fell by 00% YoY (+00% Yo2Y). Increased socialising transferred sales to the hospitality sector at the expense of the online channel.

But rising food prices are also impacting online demand with annual food inflation accelerating to its highest level since September 2011/

Worryingly, of those consumers that have noticed a rise in their cost of living, almost 00 00 00 reported an increase in the price of their food shopping.

Non-Food also suffered from changing consumer behaviour with retailers finding it increasingly more difficult to predict consumer behaviour as pressure on household budgets intensified.

Take out a FREE 30 day membership trial to read the full report.

 

Online Food spend falls against tough comparison a year ago

Source: ONS

Latest monthly UK Online Retail Sales Report

Report: March 2022 Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to access this data or... read more
Report: February 2022 Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to access this data or... read more
Report: January 2022 Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to access this data or... read more
View Archive

Need more insight on UK retail?

Try a FREE 30 day trial subscription

How it works
  • Free for 30 days, no payment details, cancel anytime
  • Create account and log into your retail insight dashboard
  • Download free retail economic and sector reports
  • Download thought leadership reports and presentations
  • Access time series data and much more…
Get insight with a FREE trial subscription

Trusted by

    Sainsburys Argos O2 Barclays Warner Bros Akznobel Sky British Land

Report Contents

UK Online Retail Sales Report Report
  • Executive Summary
  • UK Overview
  • Online Retail Traffic Index
  • Online Retail Sales
  • Office for National Statistics(ONS)
  • ONS Retail Sales Index
  • BRC-KPMG Retail Sales Monitor
  • BDO High Street Sales Tracker
  • IMRG-Capgemini E-retail Sales Index
  • Visa Consumer Spending Index
  • Online Retail Sales by Sector
  • Food sectors
  • Non food sectors
  • Household goods
  • Other non-food
  • Market Size Estimates and Forecasts
  • Met Office Weather Analysis

3 reasons to use us


Access proprietary data

Gain unique insights using our proprietary data on uk retail sales, market size estimates, spending forecasts, consumer surveys, online performance analysis and much more


Get easy to read succinct analysis

Save time with our concise narrative on the month's key data points and accelerate your information intake. We give you all the need-to-knows in a handy report format designed for busy people


Get actionable insights from our reports

We summaries and decipher complex data sets for you from official sources giving you the power to make more informed decisions with better action points

About our reports and subscriptions

Retail Economics publishes monthly UK Online Retail Sales reports providing intelligent analysis covering a range of retail sales indices giving you cutting edge insights that you can action within your business.

Improve your performance with in-depth analysis of the latest macroeconomic and consumer trends affecting the UK retail industry. As a subscriber you can access various retail reports, interactive data and critical retail sector analysis for: food & grocery, clothing & footwear, homewares, furniture & flooring, DIY & gardening, electricals, health & beauty, online retail sales and more.

Other popular retail reports

Top