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UK Online Retail Sales Report | Insight & Analysis

May 2024

What's included in this report?

  • Online market size estimates (£m)
  • Online spending forecasts (£m)
  • Online vs. Store analysis
  • Online sales growth by category (£m)
  • External data summaries: ONS, BRC, KPMG, BDO, IMRG-Capgemini
  • Online penetration rates by category and more...

UK Online Retail Sales Report : May 2024

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Report Summary

Period covered: 25 February – 30 March 2024

3 minute read

 

Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to access this data or take out a free 30 day membership trial now.

 

 

Online Retail sales

Online retail sales growth rose by xx% YoY in March (value and non-seasonally adjusted), against a xx% rise a year ago.

 

Unsettled weather, the timing of Easter and a muted Mother’s Day impacted performance amid an improving but still weak consumer environment:

Unseasonable weather: The weather was unsettled, wet and dull with this March the third wettest since xxxx.

By mid-month, several counties including London and Kent, had already experienced their whole-month average rainfall and continued to be soaked throughout the remainder of the month.

During heavy rainfall, shoppers hesitated to go out, prompting a shift towards online shopping.

Easter timing: This year’s early Easter meant some sales were pulled into the March trading period (having been in April a year ago). This had a notable boost to Food as consumers stocked up on seasonal essentials.

Mother’s Day: Trading around Mother’s Day was muted amid ongoing pressure to household budgets. There was a notable weakness in demand for Jewellery and watches with consumers opting for lower value gifts this year.

 

 

Sector performance

In terms of sector performance, online Food (xx%) spending bounced back as top line growth was supported by the early timing of Easter. Value-seeking behaviour was also prevalent with over three-quarters (xx%) of shoppers actively buying cheaper groceries (Kantar). This is despite food inflation falling back to its lowest level since xxxx (xx%, ONS).

Elsewhere, three out of four Non-Food categories recorded a decline, with disappointing performances from Household Goods (xx%) and Clothing and Footwear (xx%).

 

 

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Online penetration stabilises

Source: ONS, Retail Economics Analysis

Latest monthly UK Online Retail Sales Report

Report: March 2024 3 minute read   Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a mem... read more
Report: February 2024 3 minute read   Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a mem... read more
Report: January 2024 3 minute read   Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a me... read more
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Report Contents

UK Online Retail Sales Report Report
  • Executive Summary
  • UK Overview
  • Online Retail Traffic Index
  • Online Retail Sales
  • Office for National Statistics(ONS)
  • ONS Retail Sales Index
  • BRC-KPMG Retail Sales Monitor
  • BDO High Street Sales Tracker
  • IMRG-Capgemini E-retail Sales Index
  • Visa Consumer Spending Index
  • Online Retail Sales by Sector
  • Food sectors
  • Non food sectors
  • Household goods
  • Other non-food
  • Market Size Estimates and Forecasts
  • Met Office Weather Analysis

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Retail Economics publishes monthly UK Online Retail Sales reports providing intelligent analysis covering a range of retail sales indices giving you cutting edge insights that you can action within your business.

 

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