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Battling Basket Abandonment - GFS & Retail Economics

Thought Leadership Case Study

The Client - 

Global Freight Solutions (GFS)

GFS revolutionises retail delivery by seamlessly integrating 1000+ carrier services through a cutting-edge technology platform. With a single relationship, invoice, and comprehensive Enterprise Carrier Management suite, GFS empowers retailers to efficiently deliver globally, offering a unique and cost-effective solution in the industry.



The Challenge -

1) Position GFS as thought leaders in the delivery space, achieve widespread media exposure for the brand, demonstrating its authoritative understanding of delivery both online and offline.

2) Position GFS to current and potential clients to win new business.



The Solution -

Thought leadership content marketing campaign

- 35 page report

- Launch campaign support

- Press releases

- Video content

- Social Media posts

- Report launched at IRX & eDX 2023 (more info below)

- Presentation by Retail Economics CEO, Richard Lim on research from the report



Social post design example



Why the Project Worked -

- Relevant Expertise

- On-time Delivery

- Unique Insights

- Substantial Industry Value

- Hard hitting stats

- Relevant to all areas of retail



Media Coverage -

- 17 Mentions


A Few Examples - 

(Click on the images to go to the article)



Launch Campaign -  

- This report and research were launched at the IRX & eDX Show 2023, London

- Retail Economics CEO, Richard Lim gave a presentation including the research from the report



Watch Retail Economics CEO, Richard Lim and GFS Group Marketing Director, Bobbie Ttooulis discuss the research: 


For more information about Retail Economics & GFS at the IRX & eDX 2023 click here

Things to do now...

https://www.retaileconomics.co.uk/uploads/file/Thought Leadership with Retail Economics (brochure) .pdf

Download our e-brochure here


Book a call with one of our thought leadership team here