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Personalisation Pays - FreedomPay & Retail Economics

Thought Leadership Case Study

The Client - 


FreedomPay, established in 2000 and headquartered in Philadelphia, Pennsylvania, specializes in delivering a payment platform as a service. During the early 2000s, FreedomPay pioneered mobile payment "proof of concepts" in collaboration with major enterprises like McDonald's, Bank of America, and Visa.



The Challenge -

1) Help FreedomPay break into the UK market by showcasing its expertise in data collection for incentivising repeat purchases from consumers.

2) Assist FreedomPay in securing new business within the UK.

3) Position FreedomPay as a thought leader in the digital payments space.



The Solution -

Thought leadership content marketing campaign

- 24 page report

- Launch campaign support

- Press releases

- Online launch event and video content

- Live panel discussion

- Project launch at RTS 2023 (more info below)

- Social media posts



Social media post designs



Why the Project Worked -

- Relevant industry topic

- Unique data

- Timely delivery

- In-depth research



A Few Examples - 

(Click on the images to go to the article)




Launch Campaign -  

- This report and research were launched at the Retail Technology Show 2023, Olympia, London

- Launch campaign support included our CEO, Richard Lim sitting on a live streamed panel discussion with Chris Kronenthal - President at FreedomPay, Sulabh Agarwal - MD of Global Payments at Accenture, and Hannah Regan - Financial Policy Lead at BRC

- Richard also took part in a discussion with the VP of partnerships at FreedomPay, Barry Stearn, talking about some of the key findings from the research - this was also live streamed

- The live streams had a viewership of 10,000

- Retail Economics CEO, Richard Lim also gave a presentation including the research from the report



Watch our short highlight reel from the show (50 seconds): 


- To watch the panel discussion click here

- To watch Richard and Barry discuss the research findings click here 


For more information about Retail Economics & FreedomPay at the RTS 2023 click here

Things to do now...

https://www.retaileconomics.co.uk/uploads/file/Thought Leadership with Retail Economics (brochure) .pdf

Download our e-brochure here


Book a call with one of our thought leadership team here