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The Cost of Retail Crime

Thruvision & Retail Economics - Thought Leadership Case Study

The Client

Thruvision Ltd.

Technology solutions provider in speeding up people security screening, removing the need for physical search. Thruvision Group PLC is listed on the London Stock Exchange’s Alternative Investment Market (AIM).



The Challenge

1) Position Thruvision as thought leaders in the retail crime space.

2) Achieve widespread media exposure for the brand, demonstrating its authoritative understanding of retail crime. 

3) Position the brand to current and potential clients to win new business.



The Solution

Thought leadership content marketing campaign

- 17 page thought leadership report

- Launch campaign support

- Press releases

- Social Media posts

- Leverage Retail Economics' media networks


Fully designed report with artwork




Social media post designs


Social media post designs


Why the Project Worked

- Highly relevant topic

- Shined light appropriately on a sensitive subject for retailers 

- Created genuine value to industry

- Relevant to all retail sectors



Media Coverage

- 23 Mentions in mainstream media & industry journals 

- 1 mention in UK Government debate





A Few Examples - 

(Click on the images to go to the article)

Things to do now...

https://www.retaileconomics.co.uk/uploads/file/Thought Leadership with Retail Economics (brochure) .pdf

Download our e-brochure here


Book a call with one of our thought leadership team here