The Client -
Squire Patton Boggs
Squire Patton Boggs is a globally recognised, full-service law firm that operates at the intersection of law, business, and government. The firm takes pride in offering valuable insights, empowering clients with a voice, and championing their ambitions to attain successful outcomes. With a truly international presence, Squire Patton Boggs boasts over 40 offices spread across 20 countries. Established in 2014, the firm was forged through the merger of the multinational law firm Squire Sanders and the Washington, D.C.-based Patton Boggs.
The Challenge -
Establish Squire Patton Boggs as industry authorities in the retail sector, garner media visibility for the brand by showcasing its authoritative comprehension of shifts in retail and consumer dynamics. Position the brand favorably among existing and prospective clients, ultimately securing new business opportunities
The Solution -
- Report duology: The Retail Experience Economy & The Retail Experience Economy 2.0
- The Retail Experience Economy = 24 page report
- The Retail Experience Economoy 2.0 = 28 page report
- Launch campaign support inc, a retail debate with industry professionals
- Press releases
Why the Project Worked -
- Evergreen topics
- Genuine value to industry
- On-time delivery
- Second report focuses on the aftermath of COVID-19
A Few Examples of Media Coverage -
(Click on the images to go to the article)
The Retail Debate -
Retail Economics CEO, Richard Lim joined the following for a retail debate:
• Paul Scully MP, Retail Minister
• Chris Brook-Carter, Chief Executive Officer, Retail Trust
• Mair Garland, Senior Government Affairs Manager, Kingfisher Plc
• Mark Newton Jones, Global Supervisory Board of Ikea, NED at Mothercare Plc
• Sue Carvell, Head Of Retail, Royal Opera House and ex Cath Kidston and L’Occitane
