GfK Consumer Confidence Index May 2021
- GfK’s Consumer Confidence measure recovers to pre-lockdown levels in May, rising by six points to -9.
- The rise was fuelled by growth in consumers perception of the general economic situation both over the last twelve months and the forward-looking twelve months.
- Factors such as the re-opening of leisure and hospitality venues combined with the continuing success of the vaccination programme created a feel-good atmosphere amongst consumers. What’s more, a five-point rise in the major purchases index should provide a much-needed boost for retailers as well as supporting the overall recovery in the economy.
General economic situation
- Consumers’ measure of the general economic situation over the last 12 months rose by ten points to -48 in May compared to the previous month. This is seven points higher than in May 2020.
- Expectations for the general economic situation over the coming 12 months made a considerable improvement of fifteen points in May sending the indicator into positive territory (+4), 58 points higher than in May 2020.
- The personal finances index covering the last twelve months fell by one point to -4, unchanged from May 2020.
- The forward-looking measure of personal finances remained unchanged against last month’s +10 for the third consecutive month. However, this is 58 points higher than the same month a year ago.
- The major purchases index rose by five points to -7 in May 2021. This is 40 points higher than it was this month last year.
Savings Index (not included in the overall measure)
- The savings index remained the same as last month at +22 in May. This is eight points higher than the same month a year ago.
Why get a FREE TRIAL?
- It's free for 30 days
- Download a great selection of reports
- No obligation
- No credit card details
- Cancel at anytime
- No hassle
- Excel with our RETAIL INSIGHT