ONS Retail Sales November 2025

Retail sales (value, non-seasonally adjusted, exc. fuel) increased by 5.5% year-on-year (YoY) in November according to the latest ONS data. It compares to a 2.7% decline a year earlier, impacted by the timing of Black Friday falling into November’s trading period this year.
In volume terms (non-seasonally adjusted, exc. fuel), retail sales increased by 4.2% YoY in November. It compares to a 3.3% decline a year ago.
It should be noted that ONS figures are based on a sample of some 5,000 retailers and are subject to revisions. The non-seasonally adjusted figures reported in this quick release have not been impacted by the ONS’s “quality assurance” revisions made in today’s release.

Retail sales value and volume growth – percentage change on a year earlier

Source: ONS, Retail Economics analysis

Note: all retail sales figures provided below are non-seasonally adjusted, excluding Fuel, unless stated otherwise.

Food and non-food

Food sales remained weak as values rose by just 2.0% YoY in November, against a decline of 1.7% a year earlier. Adjusting for rising inflation, sales have been in decline for seven consecutive months, with volume down by 1.3% in November.
Non-food sales stepped up in November as Black Friday drove sales – with values and volumes rising by 7.3% and 7.2% respectively.
Clothing sales values accelerated to 79.3% YoY growth, while volumes rose by 9.3%. Nonetheless, volumes still remain down on pre-pandemic levels. Footwear and Leather Goods volumes jumped 19.9%.
Household Goods volumes surged 14.3% YoY in November. Electrical Household Appliances jumped 33.1%. Furniture & Lighting rose by 9.7% against weak comparatives (-8.3%).
Pharmaceuticals, Cosmetics and Toiletries volumes dropped 6.6% in November.

Online

Online sales values rose by 12.8% YoY in November, against a decline of 5.7% rise a year earlier.
Clothing & Footwear surged 11.7% YoY and Household Goods rose 8.5%, supported by Black Friday promotions throughout November.
Non-store retailing (a proxy for pureplay retailers) stepped up 15.9% YoY in the month, against an 8.7% decline a year earlier.
The proportion of retail sales made online rose to 32.4% in November, compared to 30.3% a year earlier.
Overall, average weekly online sales increased to £3.4bn in November.

Retail sales price deflator

The retail sales deflator (a measure of inflation specific to retail) rose by 1.3% excluding fuel, and 1.4% including fuel.
The implied price deflator among food eased to 3.4%. Among non-food stores, the price deflator was flat.