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Nielsen IQ Grocery Market Share

Four weeks to 27 March 2021

  • Grocery sales fell by 2.9% in the four weeks to 27 March, against the first month of lockdown a year ago, according to latest figures from Nielsen. 
  • That said, the two-year average suggests that spend remains well above pre-pandemic levels with sales growth rising by 14%. £1bn more was spent on groceries in the four-week period compared with March 2019. 
  • Sales of packaged grocery goods fell by -24% while household goods fell by -31% compared to last year. 
  • £439m was spent on confectionery ahead of Easter in the four-week period, a 34% increase on a year ago. 
  • Notably, within supermarkets, clothing sales doubled (+106%) to £313m whilst sales of home (+61%) and garden items (+92%) collectively totalled £175m. 
  • Online grocery sales remained strong, growing at 92%, whilst bricks and mortar sales declined by -14% year on year. 
  • In terms of retailer performance, in the last 12 weeks Lidl (+16.2) recorded the strongest growth, followed by Iceland (+7.8%) and Aldi (+7.6%). Asda (+6.0%) and Morrisons (+5.9%) were the strongest growing ‘big four supermarkets.

Source: Nielsen Homescan Total Till

12 weeks to 27 March 2021

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