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Nielsen Grocery Market Share

Nielsen Homescan Total Till – 4 weeks to 5 November 2022

  • Grocery sales rose by 5.3% in the four weeks to 5 November, up from 4.7% a month ago, according to latest figures from NielsenIQ. Declining volumes have now stabilised at -5.4% compared to -5.6% in the last 12 weeks.
  • Average spend per visit rose to £18.50 across the industry, up from £18.20 last month, but still lower than £18.70 this time last year.
  • In terms of volume, Crisps and Snacks (+2.9%), and Soft Drinks (+0.6%) were the only categories to experience growth in the last four weeks, with value growth figures of 13.3% and 9.6% respectively.
  • Store visits are up 7% compared to the same time last year, while the decline in online sales has slowed to -1.2% compared to -7.8% over the last 12 weeks. Online share of FMCG sales has stabilised at 11.4% up from an 18-month low of 10.9% in October, compared to a 12.2% share this time last year. 
  • Growth at larger stores is predicted to improve over the next month as consumers search for lower prices. 49% of those surveyed expect to find special Christmas offers from supermarkets, with a direct discount on price being the most preferred.

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