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Kantar Grocery Market Share

Covering the period: 12 weeks to 5 September

Key points: 

  • In the 12 weeks to 5 September grocery sales fell by 1.9% on the previous year.
  • Compared to the same period in 2019, sales growth rose by 8.7%. 
  • Footfall rose to its highest level all year (excluding Easter) in the first week of September as consumers returned to pre-pandemic shopping habits of higher frequency, lower basket value shops. 
  • Sales of chilled ready meals rose by 11% during the period as shoppers’ lives became busier. 
  • Online sales accounted for 12.2% of overall grocery sales during the period, the lowest penetration rate since May 2020.
  • The average basket size online was almost £17 lower than at the start of the pandemic, totalling £78.28. 
  • Like-for-like grocery prices rose by 1.3% in the past four weeks. 
  • Promotional activity fell to a record low (excluding pandemic times) with just 27.5% of spending done on deals. 
  • Waitrose was the fastest growing supermarket for the second consecutive month, with spend rising by 2.2% on the previous year. 
  • Sales at Tesco also rose, albeit by a marginal 0.2%, YoY. Resultantly, Tesco’s market share rose by 0.5pp. 
  • Aldi attracted an additional 612,000 households to its stores in the past 12 weeks, more than any other supermarket. 
  • Grocery inflation rose by 0.1% in the 12-week period.

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