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The Connected Customer Journey - O2 & Retail Economics

Thought Leadership Case Study

The client


O2 is a brand name used by Telefónica UK Limited, which is a telecommunications services provider in the United Kingdom. It offers mobile and broadband services to consumers and businesses.



The Challenge -

1) Position O2 as thought leaders in the customer journey space

2) Achieve widespread media exposure for the O2 brand, demonstrating its authoritative understanding of the impact of increasing connectivity on the retail customer journey

3) Position O2 to current and potential clients to win new business.



The Solution -

Thought leadership content marketing campaign

- 24 page thought leadership report

- Launch campaign support

- Press releases

- Online launch event and video



Online Launch Event and Video - 

(Click the images to go to the video)




Why the Project Worked -

- Anticipation of topic demand

- On-time delivery

- Original insights



Media Coverage -

- 28 pieces of coverage

- 11 Nationals

- 12 Regional

- 5 Consumer and Trade




A Few Examples - 

(Click on the images to go to the article)

Things to do now...

https://www.retaileconomics.co.uk/uploads/file/Thought Leadership with Retail Economics (brochure) .pdf

Download our e-brochure here


Book a call with one of our thought leadership team here