Shopper Sentiment Survey - January 2021

Consumer optimism improved in January, with sentiment about the economy and personal finances rising over the last quarter. Significantly, 14% of consumers expect their personal finances to improve over the coming quarter, rising markedly from October. This improvement comes at a time when Covid-19 weighs heavily on consumers, with cases rising to levels seen at the start of the pandemic. Looking ahead, despite spending intentions for the coming quarter improving on the previous period, much will hinge on the efficacy of the vaccine and speed of lockdown restrictions being eased.

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