Shopper Sentiment Survey

The Retail Economics Shopper Sentiment Survey measures confidence in key areas underlying consumer spending such as personal finances, savings, job security and perceptions on the strength of the UK economy.

The Survey adds behavioural context to hard economic data and helps inform our insight into consumer trends in the retail industry.


Shopper Sentiment Survey January 2017

Published: February 2017

Shopper sentiment has seen a general improvement on the previous quarter although the backdrop for households remains challenging. Our research suggests that consumers would cut back on eating out takeaways pubs and restaurants first if they felt like their personal finances were under pressure.


Shopper Sentiment Survey October 2016

Published: November 2016

Overall confidence about the economy personal finances and savings has deteriorated over the last quarter. The biggest drop in confidence was seen across older consumers who are likely to be more concerned with rising costs of living.