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Kantar Grocery Market Share

Latest data from Kantar suggests that in the 12 weeks to 21 February grocery sales rose by 12.5% on the previous year. In the past four weeks, sales growth was even stronger, rising by 15.1%, the sharpest rise since June 2020.

Key points:

  • An extra seven billion meals have been eaten at home since Spring 2020 due to ongoing coronavirus restrictions with limited opportunities to eat out. 
  • During the pandemic, consumers spent £15.2bn more on groceries compared with normal times, equating to £4,800 per household on average, up £500 compared to normal times.
  • Online grocery sales reached a new record high in the four weeks to 21 February accounting for 15.4% of all sales, up from 8.7% a year ago.
  • Internet orders now make up an average of 65% of grocery spending each month for people who shop online.
  • In the week leading up to Valentine’s Day, sales of boxed chocolates rose by 18% on the previous year. 
  • In terms of retailer performance, Tesco’s market share rose by 0.2 percentage points to 27.4% - its first gain in share since December 2016.
  • Iceland also performed strongly with its market share increasing by 0.3 percentage points to 2.5%.
  • Aldi recorded a 0.4 percentage point fall in its market share to 7.5%.
  • Grocery inflation rose by 1.2% in the 12-week period.

Source: Kantar , *Percentage share of total grocers

12 weeks to 21 February 2021

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