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Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Become a member to access this data or take out a free 30 day membership trial now.
Food & Grocery Sales
Food & Grocery sales fell 00% YoY in January, against strong 00% lockdown-induced growth a year earlier. Against pre-pandemic levels, Food sales rose by 00%.
As the pandemic recedes, consumers are becoming more confident to socialise outside of the home, diverting spending away from supermarkets to hospitality venues.
Convenience channels and food categories outperformed in January, as office working returns and consumers revert to shopping little and often, further indicating lockdown-style habits are easing.
Average weekly online food sales fell to their lowest level since April 2020, totalling £00 million in January.
However, the grocery sector has experienced one of the largest shifts towards digital since the onset of the pandemic compared with other retail sectors.
The proportion of online sales remains considerably ahead of pre-pandemic levels, at 00% of total Food sales in January, almost double the share pre-Covid.
Retail Economics forecasts Food & Grocery sales to moderate over 2022, dipping by 00% YoY, with total annual sales projected to register £00.
Consumer spending will rebalance in favour of restaurants and hospitality, reflecting less working-from-home and strong pent-up demand for socialising.
The sector also faces tough annual comparisons, especially in Q1 against a lockdown period last year when grocery sales were robust.
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Online Food & Grocery penetration
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