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UK Electricals Sector Report summary

July 2021

Period covered: Period covered: 30 May – 03 July 2021

Note: This report summary is one or two months behind the current month as standard reporting practice. The content is indicative only and incomplete with certain data undisclosed. Subscribe to access this data or take out a free 30 day subscription trial now.

Electricals sales fell 00% YoY in June, but were 00% higher than the equivalent pre-pandemic period in 2019, according to the Retail Economics Retail Sales Index (value, non-seasonally adjusted). Retail sales jump in June, but not out of the woods yet

The delay to ‘Freedom Day’ didn’t stop the retail sector from getting a boost in June. Total retail sales rose by 00% YoY, and 00% versus June 2019, according to the Retail Economics Retail Sales Index (value, non-seasonally adjusted).

Warmer weather, the excitement of the Euros, and more people taking staycations provided ideal conditions for shoppers to return to stores.

Footfall in high streets (-27%) and shopping centres (-29%) remain well below 2019’s pre-crisis levels, with many people reluctant to shop in potentially crowded locations and risk being forced to self-isolate amidst a growing ‘pingdemic’ (Springboard).

Unsurprisingly, demand for Electricals has fallen below the level seen at the same point last year when consumers purchased work and entertainment devices to make home life more comfortable. With restrictions easing, consumers are now prioritising spending elsewhere (e.g. clothing & footwear, hospitality).

England’s strong performance at the European football championship boosted TV sales in June. During the month, their victory over Germany was watched by more than 20 million people. With Wimbledon and the delayed Tokyo Olympics also in the offering this summer, there was real incentive for consumers to upgrade their TV sets during the month.

Retail Economics forecasts Online Electricals sales to decline by 00% YoY in 2021, following record growth in 2020. The re-opening of stores will see some spending revert back to physical channels, although online penetration will remain higher than pre-crisis levels, indicating a permanent step-change in consumer behaviour.

AO.com reported a group operating profit of £30m in the year to 31 March, up from a £4m loss last year. Group revenue surged 62% to £1.6bn in the year, with UK sales increasing by 59% to tip £1bn as demand soared for large fridges, freezers and home entertainment.

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GfK Consumer Confidence

Source: Source: GfK, Retail Economics

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  • Electricals Market Share - top 10 Electricals retailers
  • Electricals Market Size estimates (£m)
  • Electricals Sales Growth by category
  • Total Spending by category (£m)
  • Online Electricals Sales (y-o-y)
  • Forecasts for 2021 - 2025
  • Footfall by channel and region
  • Regional Weather data and more…