Retail sales disappointed in October as the anticipation of Black Friday meant consumers delayed spending in the expectation of deep and widespread discounts. Retail sales rose by 0.7 per cent year-on-year (non-seasonally adjusted) in October according to the Retail Economics Sales Index. The three month rolling average, which smooths seasonal distortions, fell to 1.4 per cent from 1.8 per cent in the previous period. Given September’s strong performance, and the ongoing support for the positive consumer backdrop, these figures were weaker than expected.We believe consumers have delayed spending in anticipation of Black Friday while some purchases were also pulled forward into September. In combination, this held back sales growth in October.Last year was the first time Black Friday caused a material change in the timing of Christmas sales as consumers brought forward their purchases to take advantage of widespread discounts at the expense of December’s trade. The chart above compares sales growth against the previous month for large retailers, reflective of those most engaged with Black Friday promotions.
UK Retail Sales Report
Retail Economics reports a range of retail sales indices on a monthly basis. Subscribers have access to all data (analytical reports and interactive data) and category breakdowns including online retail sales, clothing and footwear, household goods, food, DIY and gardening, consumer electricals and more.
UK Retail Sales - November 2015
This report is only available to subscribers.
The UK Retail Sales report includes:
|Summary and economic overview|
|Sales growth by category (year-on-year)|
|Online sales growth (year-on-year)|
|Sales growth by region|
|Total spend by sector|
|Average weekly spend (£m)|
|Footfall by channel|
|Summary of external retail sales sources including Office for National Statistics, British Retail Consortium, CBI, BDO, John Lewis, Visa and more|
Download previous editions
Subscribers can download previous editions of this report released in the past two months via the links below.
Please contact us to enquire about editions published more than two months ago.