Total Online Retail Sales rose by 21.8 per cent in December, year-on-year, value and non-seasonally adjusted, compared with growth of 8.4 per cent in December 2015. Online Retail Sales achieved double digit growth for every month of 2016 with a 12-month average growth rate of 18.8 per cent — considerably higher than 12.7 per cent for 2015. December’s robust performance was driven by strong performances in all categories, particularly Food and Non-Store (which includes mail order and catalogues) with growth of 29.8 per cent and 28.9 per cent, respectively. Online Food was the only category that saw growth accelerate on November’s levels. We believe Black Friday has had a material impact on the distribution of sales in the run up to Christmas.
UK Online Retail Report
Retail Economics reports a range of retail sales indices on a monthly basis. Subscribers have access to all data (analytical reports and interactive data) and category breakdowns including online retail sales, online growth rates by sector, online penetration rates, forecasts and market size estimates.
UK Online Retail - January 2017
These reports are only available to subscribers.
The UK Online Retail report includes:
|Summary and overview|
|Online sales growth (year-on-year)|
|Online vs. Store sales growth|
|Online sales growth by category|
|Penetration rates by category|
|Online spending forecasts|
|Online penetration forecasts|
|Summary of external online statistics including ONS, BRC, BDO, MetaPack/IMRG|