Total Online Retail Sales rose by 19.0 per cent in April, year-on-year, value and non-seasonally adjusted, compared with growth of 12.9 per cent in April 2016. This growth rate is below the 12 month average of 21.8 per cent.The Spring period is particularly difficult to assess given shifts in the timing of Easter and the distorting seasonal impact this has on annual sales comparisons. Easter fell in April 2017 but in March last year. However, by analysing the three month average growth rate we can see a more accurate picture of the underlying trend. In the three months to April 2017, online growth averaged 19.6 per cent compared to 12.3 per cent in the three months to April 2016. This three month average growth has been driven largely by strong performances in Online Clothing and Footwear up 17.9 per cent and Online Food up 15.7 per cent.
UK Online Retail Report
Retail Economics reports a range of retail sales indices on a monthly basis. Subscribers have access to all data (analytical reports and interactive data) and category breakdowns including online retail sales, online growth rates by sector, online penetration rates, forecasts and market size estimates.
UK Online Retail - May 2017
These reports are only available to subscribers.
The UK Online Retail report includes:
|Summary and overview|
|Online sales growth (year-on-year)|
|Online vs. Store sales growth|
|Online sales growth by category|
|Penetration rates by category|
|Online spending forecasts|
|Online penetration forecasts|
|Summary of external online statistics including ONS, BRC, BDO, MetaPack/IMRG|