Retailer profile - Asda
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Asda is one of the top three grocery retailers in the UK. It also sells a range of non-food products including health & beauty, homewares, clothing & footwear, electricals and pharmacy. • Heavy investment in price reductions• Continuous investment in value proposition• Under pressure in polarising grocery market• Increasing competition from the discounters• Late rolls out of click & collect for grocery• George expands internationally• Investing heavily in its online business• Development of online proposition